DOES YOUR LAW FIRM HAVE WHAT IT TAKES TO THRIVE IN THE NEW “TINDER” ECONOMY?

1-Day Only - Respected Authority Summit - January 12, 2019

($2,500 enrollment fee waived if your application is accepted. No fee to apply.)

Only 35 attorneys will be accepted. Nothing will be sold at this event.

Who is the Respected Authority Summit for?

You’re a solo attorney – or you run a small law firm – and you earned your experience through years of working long nights and paying your dues. So, why is it that you have to chase potential clients and be treated as if you were a door-to-door salesman… as if you were disposable?

You sacrificed seven years of your life and put yourself $250,000+ into debt to get through law school. Why? Because you wanted to help people. You wanted to make a difference. And, of course, you want to earn a respectable income and be recognized for the essential role you play in civilized society.

As you know, in the legal profession reputation is everything. The truth is, someone of your standing simply cannot afford to be seen “selling” or “chasing” potential clients. Yet… this is what it has come to now.

Over the last few years, the legal profession has become flooded with a glut of newly minted junior attorneys who are desperate for “experience”. They have nothing to lose and everything to gain – so not only will they happily chase your clients, more often than not, they’ll offer their services for almost nothing.

Sure, these junior attorneys don’t have your experience. They’ve not fought thousands of cases over the last 20-30 years. They’ve not served as a public prosecutor or public defender. But in the eyes of potential clients who don’t know better – it looks as if they offer the exact same service as you, only for a better price.

Search Avvo or Google for practice-area attorneys in metro-area. Chances are, there aren’t just three or four competing law firms. There are dozens of attorneys competing for your clients. The legal profession has become ruthlessly competitive – and if you think what worked for you in the last five years is going to keep the wolf from the door for the next five years, you’re in for a nasty surprise.

Here’s the million-dollar question (literally):

How can YOU compete and thrive in this kind of environment?

This is what the Respected Authority Summit is about.

It’s a private, closed-door workshop and only 35 attorneys will be permitted to attend. What’s more, the first 35 attorneys who apply and are accepted will receive a full waiver of the $2,500 enrollment fee.

Click the button below to start your application right now.

1-Day Only - Respected Authority Summit - January 12, 2019

($2,500 enrollment fee waived if your application is accepted. No fee to apply.)

Only 35 attorneys will be accepted. Nothing will be sold at this event.

Why attend the Respected Authority Summit?

In 2009, I launched MyDUIAttorney.org – and spent the next four years providing more than 34,000 leads to DUI and DWI attorneys across America.

However, in 2013 I sold the entire business to investors and got out – so that I could provide marketing consulting to these same attorneys who were buying our leads.

Why?

Because, even then, I could see that huge change was coming to the legal profession – and that getting a steady flow of new leads wouldn’t be enough for solo attorneys and small law firms to keep their head about water.

You see, a lot of attorneys would say to me: “If I could just get more potentials into my office, I know I can close ‘em.”

But when we sent hot, fresh, qualified leads their way, they’d often go cold quicker than you can say “Objection!”. Why? Because the way clients see and treat you as an attorney is different now.

We’re entering what I call the “Tinder” economy.

You know Tinder, that dating app? It gives men and women the opportunity to literally swipe through dozens and dozens of members of the opposite sex – and rank them according to how “hot” they look.

It’s created an environment where, it’s sad to say, boyfriends and girlfriends are disposable.

In the same way, Avvo gives your next client the ability to “swipe” through attorneys and rank them according to their perceived authority – which you and I know is the legal version of being “hot”.

And just like with Tinder, those attorneys who project the most authority – the “9s” and “10s” in your metro/practice area – they get first pick of all the best cases, while other attorneys must settle for the scraps.

This is what we’re up against in 2019 and beyond.

If clients don’t see you as *the* respected authority in your metro/practice area, they’ll “swipe left”, so to speak, and give their attention to another attorney – even if they are a “qualified lead”.

This is why “more leads” is NOT the solution anymore – and it’s the reason I sold MyDUIAttorney.org and moved into helping attorneys position themselves as respected authorities in their metro/practice area.

Over the last five years, my team and I have developed a proprietary method for attracting, engaging, and closing potential clients from a position of authority. We’ve figured out how to make you *the* respected authority in your metro/practice area – so that potentials chase you and sell themselves to you.

On January 12, 2019, I’m hosting a closed-door Respected Authority Summit event, where I’ll share this method with only 35 attorneys who I’ve hand-picked from metro/practice areas that are non-competing. You won’t find this method in my Secrets of Attorney Marketing or Attorney Authority Reboot books – because, until now, it’s something that was only available to my private clients.

If you’re tired of chasing clients, of having to sell yourself to the same kind of people over and over again, of wasting your time giving free advice to people who later flake on you because Joe Esquire across town can give them a “better price” – then I recommend you apply for the opportunity to attend a Respected Authority Summit as soon as possible, because these spots are usually filled out in a matter of days.

1-Day Only * Respected Authority - January 12, 2019

($2,500 enrollment fee waived if your application is accepted. No fee to apply.)

Only 35 attorneys will be accepted. Nothing will be sold at this event.

What will you take away from the Summit?

When you go home at the end of the day, you’ll have in your hands a roadmap that details the steps you need to follow to reposition yourself as a respected authority in your metro/practice area, clarity on who your ideal client is, and strategies for attracting new cases without “chasing” or “selling yourself”.

Here’s a more detailed overview of what we’re going to cover at the Respected Authority Summit:

Module 1

How to Leverage the “Tinder Economy” to Your Advantage as an Attorney

Remember the days when all you needed to do was – literally – just put your name, practice area, and phone number in a Yellow Page ad, and potential clients would beat a path to your door? Or you’d get connected with other professionals in your metro area, perhaps even other attorneys in different practice areas, and they send you all the referral business you’d ever need.

Well, if you’re like most solo attorneys or small law firms I advise every day, you’ve probably noticed that these two “dependable” streams of new cases are drying up faster than a raindrop in the desert.

Why?

It’s because of the “Tinder” economy.

People don’t turn to the Yellow Pages anymore.

People don’t ask their doctor to recommend a lawyer anymore.

They turn to Google. And in less than three seconds, they can start “swiping” through every attorney in town, comparing them side by side and ranking them according to their perceived authority.

This is what the legal profession has come to now.

There’s nothing you or I can do about it – we have to work with the “Tinder” economy, and make sure that, when your next client sizes up every attorney in your metro/practice area against one another, YOU are the one they rank highest. Not the juniors who work for free. Not your competitors. But you.

In this first module of the day, I’m going to show you how the “Tinder” economy is set to disrupt the legal profession even further in 2019 and how it is going to affect your law firm. What’s more, I’m going to show you how you can leverage this change and use it to your advantage.

Because the “Tinder” economy isn’t entirely bad news. In fact, it has created a “winner-takes-all” environment where a tiny handful of attorneys and law firms who dominate their space will see spectacular growth in 2019.

Read enough? Click here to apply for the chance to attend the Respected Authority Summit.

Here’s what we’re going to cover specifically:

  • 3 forces that have radically changed the economics of the legal profession
  • How potential clients, in 2019, rank attorneys they find on Google, Avvo, and other platforms
  • Strategies that help position your firm to adapt to, and benefit from, the new “Tinder” economy
  • Breakthrough concepts for adopting a contrarian approach to attracting new cases (rather than just following the crowd and doing what every other law firm in town is doing to win business)
  • 3 outdated beliefs that make firms vulnerable in the new “Tinder” economy
  • Why depending on referrals is no longer a responsible strategy
  • The biggest obstacles that stop solo attorneys and small law firms from retaining more cases
  • Why attorneys who are a respected authority always attract the best cases

Module 2

The Mindset and “Inner Game” of a Respected Authority

Here’s what we’ll work through, together, in this module:

  • Why most attorneys are in denial about the new legal economy
  • The fundamental difference between being proactive with your firm’s marketing and being an “ambulance chaser” who brings the profession into disrepute
  • Why experienced attorneys have an ethical duty to raise their professional profile
  • How to get online and offline exposure without coming across as being self-promotional
  • Why credibility is not a differentiator anymore
  • How to build a “moat” around your practice and defend your right to charge premium fees
  • Why being an attorney no longer carries the respect that it once did
  • The biggest unspoken reason that makes it difficult for potentials to trust an attorney (even if his professional credentials and track record are top notch)

This is a highly sensitive topic – but I’m going to address it head-on, because it’s one of the biggest obstacles that prevents many attorneys from taking their law firm to the next level.

I’m talking about an “inner conflict”.

No attorney wants to develop a reputation among their peers for being pushy, salesy, or even overly self-promotional. And that’s not what being a Respected Authority is about. On the other hand, though, you need to stand above your peers – at least in the eyes of potential clients – and unless you feel 100% comfortable with this simple fact, you won’t be able to take the action necessary to achieve this elite status.

Most attorneys say they want to be the respected authority in their metro/practice area.

But when the rubber meets the road and they need to take action that runs against what many of their professional peers believe is “suitable” for an attorney, they’ll drag their feet or self-sabotage.

Now, let me be clear:

There is indeed a line that separates healthy, aggressive legal marketing from “ambulance chasing” and sleaze. Understanding this line and being able to see it clearly is *the* inner-game secret that will give you the edge you need to become a respected authority in your metro practice area.

Read enough? Click here to apply for the chance to attend the Respected Authority Summit.

Module 3

What It Takes to Become a Respected Authority
(and Hold onto Your New Status)

After we get back from lunch, I’m going to take you through my proprietary method for attracting, engaging, and closing potential clients from a position of authority.

Because it’s NOT enough for potential clients to see you as credible. They need to respect you as an authority. And in this module, I’m going to show you how you can create this kind of positioning from scratch.

We’re going to run through the exact steps you need to follow to become a respected authority in your metro/practice area. As you’ll see, when potential clients see you as a respected authority, you no longer have to worry about finding and chasing clients. They find and chase you. It completely changes the dynamic.

Many attendees later tell me this was their favorite part of the Respected Authority Summit.

Read enough? Click here to apply for the chance to attend the Respected Authority Summit.

Here are some of the things you’ll discover in this module:

  • How to define, create, and own your “category of one” position as an attorney
  • The one breakthrough idea upon which Respected Authority positioning is built
  • Four “tells” that indicate potential clients see you as a Respected Authority attorney
  • The three different levels of attorney positioning (HINT: most firms are trapped somewhere between the first and second rung of this ladder, but the most affluent clients gravitate to the third rung)
  • How respected authorities hold on to their new status and are immune from desperate juniors who cut prices to the bone in order to steal clients from other more established attorneys
  • The single most powerful “authority artifact” that an attorney can have working for them
  • SEVEN additional “authority artifacts” that are used by the most respected attorneys to distinguish them from the dozens of other attorneys in the metro/practice area who are competing for their clients
  • Why marketing your practice without having these positioning tools in place can work against you by commoditizing your law firm (and make you vulnerable to competitors who have these resources)

Module 4

Respected Authority Transformations

Here are some of the things you’ll discover during this module:

  • How a San Francisco Bay DUI attorney became the respected authority in his area (which is one of the most competitive in the profession) and increased his firm’s revenue by 20% in 9 months
  • How a Kansas City criminal defense attorney quadrupled his firm’s lead flow, allowing him to take on less cases, increase his fees, and beef up his reputation as the “go-to” attorney for certain clients
  • How an experienced criminal defense attorney in Texas repositioned himself as a respected authority and attracted more state- and federal-level cases

In this fourth module, you’ll see some “behind-the-scenes” case studies that document how some of our clients used this Respected Authority strategy to utterly transform their law firm in 9-12 months.

The aim of this session is to crystalize some of the most important concepts we will have covered throughout the day, and show you some of the different ways in which other attorneys have applied them, so that you can go back and activate them in your own law firm.

Read enough? Click here to apply for the chance to attend the Respected Authority Summit.

Module 5

Discover Your Respected Authority 90-Day Roadmap

This is where everything we covered throughout the day comes together.

When you walk away at the end of the summit, you’ll have perfect clarity on exactly what you need to execute over the next 90 days to reposition yourself as *the* respected authority in your metro/practice area.

And you’ll also leave with perfect clarity on:

  • Who your ideal client is
  • What messaging you’ll need to connect with them and earn their respect
  • The exact messaging and branding you need to create your desired positioning
  • How to fully leverage your “authority artifacts” (see Module 3, above)

You’ll have in your hands a step-by-step roadmap for creating the positioning you need to take your practice to the next level. And if you execute (or have someone else implement them for you) as laid out in the plan, you’ll never again have to chase potentials, or defend your fees, or use persuasion to win them over, or justify why you’re different to competitors. You’ll be in a position where you can set the terms you like.

Here’s what we’re going to cover in this final module:

  • What it’s like to have the kind of positioning in your metro/practice area that doesn’t require you to ever chase potential clients again or win them over
  • The exact steps you need to follow to move over to this new positioning in the next 90 days
  • All of the different options at your disposal for implementing this plan – either using your firm’s own resources, or through bringing in outside expertise

Remember: NOTHING WILL BE SOLD AT THIS EVENT.

1-Day Only - Respected Authority Summit - January 12, 2019

($2,500 enrollment fee waived if your application is accepted. No fee to apply.)

Only 35 attorneys will be accepted. Nothing will be sold at this event.

About Richard Jacobs

Richard Jacobs is America’s number one authority on legal marketing for ambitious and respected attorneys, and author of Secrets of Attorney Marketing That Law School Dares Not Teach – a critically-acclaimed book that teaches attorneys how to leverage the most powerful growth strategies of 2018/19 to grow their law firm.

He is also the author of “But I Only Had 2 Beers!”: Truth Talk from over 25 DUI Lawyers, The Attorney Authority Reboot, and co-author of Ultimate Guide to Local Business Marketing.

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)

  • Las Vegas DUI Summit – Private event for DUI attorneys

  • New York Boutique Lawyers Association

  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)

For more than 8 years, Richard has been the trusted advisor to more than 800+ solo attorneys and small law firms in the following practice areas: DUI/DWI; Family Law; Criminal Defense; Bankruptcy; Auto Accidents; Social Security Disability; Slip & Falls (Premises Liability); Real Estate; Estate Planning and Probate; Wage and Hour Claims; Expungements and Post Conviction Relief; and many more.

His company, Speakeasy Marketing, Inc., helps solo attorneys and small law firms attract more potential clients, cherry-pick the best cases, and grow their practices – by making sure that, when someone in their metro/practice area searches online for help with a legal problem, they are the law firm that gets found first.

What attorneys are saying about Richard Jacobs:

Eric Sachs, Esq.

Long Island, NY

“My Firm Is Profitable Again, and I’m Back on Track and Succeeding”

“The past 5 years have been extremely tough – Yellow Pages doesn’t work, TV & radio are too expensive, and SEO companies are a dime a dozen. Richard Jacobs started providing DWI leads to my firm, then took over our website from a terrible vendor, redesigned it, and helped me get back on track with my marketing. I used to worry constantly about affording the monthly bills and couldn’t figure out what I was doing wrong – Richard has been patient, extremely knowledgeable, and always there when I needed him. My firm is profitable again, and I’m back on track and succeeding. Thank you so much for your help, Rich.”

“Speakeasy Marketing is the best thing that has happened to my law practice!”

“I can say unequivocally that Speakeasy Marketing is the best thing that has happened to my law practice! I have been a practicing attorney in New Haven, Connecticut for over 36 years and I have tried so many different marketing methods and firms that I can no longer keep track. My website is the envy of my colleagues and my practice is thriving at a time when my peers are struggling. I cannot say enough about Richard and his team!”

Jack O'Donnell, Esq.

New Haven, CT

Brian Manchester, Esq.

Bellefonte, PA

“30 to 1 Return on My Investment in Less Than Four Months”

“I retained the services of Richard to draft marketing letters for me in DUI and Drug cases. I have been receiving at least 5000 a week in business from them. The average week is probably higher but I am too busy working the cases I get to sit down and calculate the numbers. Best marketing investment I ever made because his letters brought in at least $350,000.00 into my firm this year.”

“A Great Decision for Your Law Firm”

“I wanted to take a moment to express my appreciation for the extraordinary service and expertise that has been provided to my law firm McFarlin LLP by Speakeasy Marketing over the past year. I’ve now had a fairly long-term marketing relationship with the team managing my website, helping create content, coaching me on the best strategies for my particular practice area and just generally guiding me in the right direction, and I can highly recommend their service.”

Timothy McFarlin, Esq.

Irvine, CA

Kevin Leckerman, Esq.

Philadelphia, PA

“Last Year, I Retained 34 Clients from My Website Alone”

“Richard Jacobs with Speakeasy Marketing has been an incredible resource for my law firm. We’ve worked together for nearly 4 years, and in that time, Richard has re-designed and grown my website’s traffic exponentially. I’ve watched Richard’s methods and ideas become tremendously more relevant to what real attorneys need to run a successful practice. He’s a valuable resource and I highly recommend his SEO, website design, and marketing services to serious attorneys.”

1-Day Only - Respected Authority Summit - January 12, 2019

($2,500 enrollment fee waived if your application is accepted. No fee to apply.)

Only 35 attorneys will be accepted. Nothing will be sold at this event.