You’re a solo attorney – or you run a small law firm – and you earned your experience through years of working long nights and paying your dues. So, why is it that you have to chase potential clients and be treated as if you were a door-to-door salesman… as if you were disposable?
You sacrificed seven years of your life and put yourself $250,000+ into debt to get through law school. Why? Because you wanted to help people. You wanted to make a difference. And, of course, you want to earn a respectable income and be recognized for the essential role you play in civilized society.
As you know, in the legal profession reputation is everything. The truth is, someone of your standing simply cannot afford to be seen “selling” or “chasing” potential clients. Yet… this is what it has come to now.
Over the last few years, the legal profession has become flooded with a glut of newly minted junior attorneys who are desperate for “experience”. They have nothing to lose and everything to gain – so not only will they happily chase your clients, more often than not, they’ll offer their services for almost nothing.
Sure, these junior attorneys don’t have your experience. They’ve not fought thousands of cases over the last 20-30 years. They’ve not served as a public prosecutor or public defender. But in the eyes of potential clients who don’t know better – it looks as if they offer the exact same service as you, only for a better price.
Search Avvo or Google for practice-area attorneys in metro-area. Chances are, there aren’t just three or four competing law firms. There are dozens of attorneys competing for your clients. The legal profession has become ruthlessly competitive – and if you think what worked for you in the last five years is going to keep the wolf from the door for the next five years, you’re in for a nasty surprise.
Here’s the million-dollar question (literally):
This is what the Respected Authority Summit is about.
It’s a private, closed-door workshop and only 35 attorneys will be permitted to attend. What’s more, the first 35 attorneys who apply and are accepted will receive a full waiver of the $2,500 enrollment fee.
Click the button below to start your application right now.
In 2009, I launched MyDUIAttorney.org – and spent the next four years providing more than 34,000 leads to DUI and DWI attorneys across America.
However, in 2013 I sold the entire business to investors and got out – so that I could provide marketing consulting to these same attorneys who were buying our leads.
Because, even then, I could see that huge change was coming to the legal profession – and that getting a steady flow of new leads wouldn’t be enough for solo attorneys and small law firms to keep their head about water.
You see, a lot of attorneys would say to me: “If I could just get more potentials into my office, I know I can close ‘em.”
But when we sent hot, fresh, qualified leads their way, they’d often go cold quicker than you can say “Objection!”. Why? Because the way clients see and treat you as an attorney is different now.
We’re entering what I call the “Tinder” economy.
You know Tinder, that dating app? It gives men and women the opportunity to literally swipe through dozens and dozens of members of the opposite sex – and rank them according to how “hot” they look.
It’s created an environment where, it’s sad to say, boyfriends and girlfriends are disposable.
In the same way, Avvo gives your next client the ability to “swipe” through attorneys and rank them according to their perceived authority – which you and I know is the legal version of being “hot”.
And just like with Tinder, those attorneys who project the most authority – the “9s” and “10s” in your metro/practice area – they get first pick of all the best cases, while other attorneys must settle for the scraps.
This is what we’re up against in 2019 and beyond.
If clients don’t see you as *the* respected authority in your metro/practice area, they’ll “swipe left”, so to speak, and give their attention to another attorney – even if they are a “qualified lead”.
This is why “more leads” is NOT the solution anymore – and it’s the reason I sold MyDUIAttorney.org and moved into helping attorneys position themselves as respected authorities in their metro/practice area.
Over the last five years, my team and I have developed a proprietary method for attracting, engaging, and closing potential clients from a position of authority. We’ve figured out how to make you *the* respected authority in your metro/practice area – so that potentials chase you and sell themselves to you.
On January 12, 2019, I’m hosting a closed-door Respected Authority Summit event, where I’ll share this method with only 35 attorneys who I’ve hand-picked from metro/practice areas that are non-competing. You won’t find this method in my Secrets of Attorney Marketing or Attorney Authority Reboot books – because, until now, it’s something that was only available to my private clients.
If you’re tired of chasing clients, of having to sell yourself to the same kind of people over and over again, of wasting your time giving free advice to people who later flake on you because Joe Esquire across town can give them a “better price” – then I recommend you apply for the opportunity to attend a Respected Authority Summit as soon as possible, because these spots are usually filled out in a matter of days.
When you go home at the end of the day, you’ll have in your hands a roadmap that details the steps you need to follow to reposition yourself as a respected authority in your metro/practice area, clarity on who your ideal client is, and strategies for attracting new cases without “chasing” or “selling yourself”.
Here’s a more detailed overview of what we’re going to cover at the Respected Authority Summit:
Remember the days when all you needed to do was – literally – just put your name, practice area, and phone number in a Yellow Page ad, and potential clients would beat a path to your door? Or you’d get connected with other professionals in your metro area, perhaps even other attorneys in different practice areas, and they send you all the referral business you’d ever need.
Well, if you’re like most solo attorneys or small law firms I advise every day, you’ve probably noticed that these two “dependable” streams of new cases are drying up faster than a raindrop in the desert.
It’s because of the “Tinder” economy.
People don’t turn to the Yellow Pages anymore.
People don’t ask their doctor to recommend a lawyer anymore.
They turn to Google. And in less than three seconds, they can start “swiping” through every attorney in town, comparing them side by side and ranking them according to their perceived authority.
This is what the legal profession has come to now.
There’s nothing you or I can do about it – we have to work with the “Tinder” economy, and make sure that, when your next client sizes up every attorney in your metro/practice area against one another, YOU are the one they rank highest. Not the juniors who work for free. Not your competitors. But you.
In this first module of the day, I’m going to show you how the “Tinder” economy is set to disrupt the legal profession even further in 2019 and how it is going to affect your law firm. What’s more, I’m going to show you how you can leverage this change and use it to your advantage.
Because the “Tinder” economy isn’t entirely bad news. In fact, it has created a “winner-takes-all” environment where a tiny handful of attorneys and law firms who dominate their space will see spectacular growth in 2019.
Here’s what we’re going to cover specifically:
Here’s what we’ll work through, together, in this module:
This is a highly sensitive topic – but I’m going to address it head-on, because it’s one of the biggest obstacles that prevents many attorneys from taking their law firm to the next level.
I’m talking about an “inner conflict”.
No attorney wants to develop a reputation among their peers for being pushy, salesy, or even overly self-promotional. And that’s not what being a Respected Authority is about. On the other hand, though, you need to stand above your peers – at least in the eyes of potential clients – and unless you feel 100% comfortable with this simple fact, you won’t be able to take the action necessary to achieve this elite status.
Most attorneys say they want to be the respected authority in their metro/practice area.
But when the rubber meets the road and they need to take action that runs against what many of their professional peers believe is “suitable” for an attorney, they’ll drag their feet or self-sabotage.
Now, let me be clear:
There is indeed a line that separates healthy, aggressive legal marketing from “ambulance chasing” and sleaze. Understanding this line and being able to see it clearly is *the* inner-game secret that will give you the edge you need to become a respected authority in your metro practice area.
After we get back from lunch, I’m going to take you through my proprietary method for attracting, engaging, and closing potential clients from a position of authority.
Because it’s NOT enough for potential clients to see you as credible. They need to respect you as an authority. And in this module, I’m going to show you how you can create this kind of positioning from scratch.
We’re going to run through the exact steps you need to follow to become a respected authority in your metro/practice area. As you’ll see, when potential clients see you as a respected authority, you no longer have to worry about finding and chasing clients. They find and chase you. It completely changes the dynamic.
Many attendees later tell me this was their favorite part of the Respected Authority Summit.
Here are some of the things you’ll discover in this module:
Here are some of the things you’ll discover during this module:
In this fourth module, you’ll see some “behind-the-scenes” case studies that document how some of our clients used this Respected Authority strategy to utterly transform their law firm in 9-12 months.
The aim of this session is to crystalize some of the most important concepts we will have covered throughout the day, and show you some of the different ways in which other attorneys have applied them, so that you can go back and activate them in your own law firm.
This is where everything we covered throughout the day comes together.
When you walk away at the end of the summit, you’ll have perfect clarity on exactly what you need to execute over the next 90 days to reposition yourself as *the* respected authority in your metro/practice area.
And you’ll also leave with perfect clarity on:
You’ll have in your hands a step-by-step roadmap for creating the positioning you need to take your practice to the next level. And if you execute (or have someone else implement them for you) as laid out in the plan, you’ll never again have to chase potentials, or defend your fees, or use persuasion to win them over, or justify why you’re different to competitors. You’ll be in a position where you can set the terms you like.
Here’s what we’re going to cover in this final module:
Remember: NOTHING WILL BE SOLD AT THIS EVENT.
Richard Jacobs is America’s number one authority on legal marketing for ambitious and respected attorneys, and author of Secrets of Attorney Marketing That Law School Dares Not Teach – a critically-acclaimed book that teaches attorneys how to leverage the most powerful growth strategies of 2018/19 to grow their law firm.
He is also the author of “But I Only Had 2 Beers!”: Truth Talk from over 25 DUI Lawyers, The Attorney Authority Reboot, and co-author of Ultimate Guide to Local Business Marketing.
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
PILMMA (Personal Injury Lawyers Marketing & Management Association)
Las Vegas DUI Summit – Private event for DUI attorneys
New York Boutique Lawyers Association
Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
For more than 8 years, Richard has been the trusted advisor to more than 800+ solo attorneys and small law firms in the following practice areas: DUI/DWI; Family Law; Criminal Defense; Bankruptcy; Auto Accidents; Social Security Disability; Slip & Falls (Premises Liability); Real Estate; Estate Planning and Probate; Wage and Hour Claims; Expungements and Post Conviction Relief; and many more.
His company, Speakeasy Marketing, Inc., helps solo attorneys and small law firms attract more potential clients, cherry-pick the best cases, and grow their practices – by making sure that, when someone in their metro/practice area searches online for help with a legal problem, they are the law firm that gets found first.